Timeless Brand Identity for The Maximilian Boutique Hotel by Bruch

The Maximilian is a good place to arrive and stay. And to come again and again.

The history of the house dates back to the late 19th Century when it used to be a Villa designed by architect Ceconi. After an extensive renovation The Maximilian opened its doors as a timeless stay in 2020.

The characteristic round arch of the charming boutique hotel is a central element in the interior design and therefore also plays an important role in Bruch’s new brand design.

Time and again the arch integrates with sure instinct — as a wall indentation, a shape of a piece of furniture, a floor pattern, the hotels signage or the various brand touch points.

Shades of grey, sand and blue merge elegantly together and give the new hotel brand in combination with the slick typographic approach a very special twist.

Studio Bruch is a nationally and internationally awarded design studio based in Graz, Austria. They create visual design concepts and appropriate strategies in the fields of branding, editorial design, packing and signage. Analog and digital.